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discover what makes us vibrate

Relay is a Mexico-based agency with a global vision. We exist at the convergence of the things that make us feel alive and push us forward, being that sport, entertainment, culture, and the brands fearless enough to show up meaningfully in all of them. Dull is not in our vocabulary. Every brief is an opportunity to tear down forgettable brand moments and replace them with gut-punch ideas executed with zero compromise. We only work on projects from properties, brands and products we genuinely love. Ones we'd proudly recommend to our closest friends, which means everything we touch carries a conviction that goes far beyond the brief. These are our services. This is how we show up.

BRAND PARTNERSHIPS

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We identify, structure and manage strategic alliances between sports and entertainment entities and the world's leading brands, creating relationships that go far beyond logo placement.

SPONSORSHIPS HOLISTIC CYCLE

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Starting with evaluation and analysis, moving to exploration and negotiation, and finishing with the deal closing to the campaign execution, we manage every stage of the sponsorship lifecycle.

ATHLETE & LEGEND ENDORSEMENTS

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We connect brands with the right sporting voices, from rising stars to iconic legends, aiming to create endorsement programs that are authentic, aspirational, and deeply effective.

MEDIA RIGHTS NEGOTIATION

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We advise and represent clients in the complex world of broadcast and digital media rights, securing fair value and navigating multi-platform deals.

TERRITORY EXPANSION
& MARKETING

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We are your local advantage. With deep roots in the Mexican market, we help international brands and rights holders enter, grow, and win in one of Latin America's most dynamic sports landscapes.

CONTENT IDEATION & PRODUCTION

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We develop content strategies and produce compelling sports & entertainment content, from social-first short-form to broadcast-ready productions, that amplifies your brand and engages fans where they are.

LICENSING

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We unlock the commercial power of sports & entertainment IP, structuring and managing licensing agreements that drive revenue and build brand equity for rights holders and brand partners alike.

hand us the relay, we’ll do the rest… Plugging your business into a truly impactful ecosystem

our method

A flowchart illustrating five stages: 1. The Foundry, 2. Future Vision, 3. Development, 4. Activation, 5. Measurement, connected by arrows. 
Where it all starts. We dig deep into your brand/property, your objectives, and your market to build the strategic foundation everything else is built on. No shortcuts, no assumptions, just raw insight forged into clarity.
We define what success looks like before we build toward it. Together we craft a bold, ambitious vision for the partnership,  campaign or activation, one that's rooted in your business goals and designed to move people.
This is where ideas become plans. We design the full activation blueprint, creative concepts, partner mechanics, touchpoints, timelines, executional details or any other strategy that we’re exploring, all built to perform across every channel.
We bring it all to life. With ruthless attention to execution, we launch and manage every element of the specific strategy we were commissioned to, being that a partnership execution, in-venue, digital, media, retail, content, making sure every touchpoint delivers.
We don't just execute and move on. We track, analyze, and report on what mattered, from brand exposure to commercial impact, so every partnership gets smarter, and every next move is sharper than the last.
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Let's Work Together

Whether you have a question, an idea, or just want to say hello, feel free to reach out, we’re here to help.
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