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discover what makes us vibrate

Relay is a Mexico-based agency with a global vision. We exist at the convergence of the things that make us feel alive and push us forward, being that sport, entertainment, culture, and the brands fearless enough to show up meaningfully in all of them. Dull is not in our vocabulary. Every brief is an opportunity to tear down forgettable brand moments and replace them with gut-punch ideas executed with zero compromise. We only work on projects from properties, brands and products we genuinely love. Ones we'd proudly recommend to our closest friends, which means everything we touch carries a conviction that goes far beyond the brief. These are our services. This is how we show up.

BRAND ACTIVATION (For brands that hold sports and entertainment sponsorships)

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  • Sponsorship audits and rights mapping

  • Activation strategy and planning

  • Content and experience design

  • Budget allocation consulting

  • KPI setting and measurement

  • “The Unlock” proprietary framework as the delivery vehicle for all of it:

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MARKET ACTIVATION (For teams, leagues, and rights holders entering or growing in Mexico)

  • Market entry strategy

  • Strategic partnerships

  • Event conception and execution

  • Content strategy for Mexican audiences

  • Cultural integration and local relevance

  • Fan engagement programming

hand us the relay, we’ll do the rest… Plugging your business into a truly impactful ecosystem

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Let's Work Together

Whether you have a question, an idea, or just want to say hello, feel free to reach out, we’re here to help.
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